ABOUT THE BUSINESS PLAN
A business plan is a written description of the future of business. It is a document that tells the story of what you plan to do and how you plan to do it. Business plans are inherently strategic. This living document generally projects and outlines the route a company intends to take in order to grow. A good plan should cover all the important matters that will contribute to making your business a success.
As you write your business plan, stick to the facts instead of feelings, projections instead of hopes, and realistic expectations of profit instead of unrealistic dreams of wealth. Facts, demonstrable facts, will invest your plan with the most important component of all: credibility.